About Strategic Blue

Strategic Blue are experts in cloud billing and price risk management, transferring expertise from the physical commodities markets to cloud computing. We are headquartered in London, UK, with customers in the EU and US.


To bring sustainability to IT through efficient pricing


Rational cloud pricing driven by cloud market fundamentals


Any transaction should be priced to be advantageous to both buyer and seller.

Meet The Team

Dr James Mitchell

CEO & Co-Founder

James believes cloud computing can learn lessons from traded commodity markets, comparing it to a hybrid of electricity and coal. Formerly at Morgan Stanley, he holds a doctorate in DNA Nanostructures from Oxford, and an M.Sci. in Physics from Cambridge.

Paul Wilson


Paul leads our technology development team, oversees the management of our risk exposure and reviews the data science behind Pricing Insights. His background is in tech development at a leading actuarial software vendor.  He holds an MSci in Physics from Imperial College.

Mike Smith - COO

Mike Smith


Mike has 35 years of experience in the oil & gas and marine renewables sectors, holding corporate accountability through director and executive roles. His values have shaped Strategic Blue as a responsible, transparent and high performing team.

Laure Andrieux

VP Product

Laure runs our product development. She is a seasoned entrepreneur with a background in Machine Learning. She is an electrical engineer trained at the Institut national des Télécommunications.

Frank Contrepois

VP Technical Sales

Frank leads our Cloud Experts team and runs the technical side of our Blue Reviews. He is a professional level AWS-certified Solutions Architect and DevOps.

Carolyn Bain

VP Finance

Carolyn runs Strategic Blue’s finance and accounting functions.

Tom Prevarin

Cloud Pricing Analyst

Tom runs our pricing analysis for our Cloud Options trading. He was formerly a senior pricing analyst at Panduit and Electrolux, and holds an MSc in Economics from Trieste University.

John Woodley

Board Advisor & Co-Founder

John is a leading authority on commodity market development and the pricing of non-standard pseudo-commodity products. Formerly Co-Head of Power, Gas and Related Utilities at Morgan Stanley, he brings highly relevant experience to our strategic development.

Dr Sam Kingston

Board Advisor (Technical)

Sam has held senior management roles at SAIC, Oracle, EDS, Unisys and Deutsche Telekom (T-Systems International) across EMEA and the US. A former CIO for East Midlands Electricity, Sam also has a PhD in Chemistry.

Stuart Simms

Board Advisor (Technical)

Stuart brings multi-cloud experience, having held senior positions at Rackspace, Microsoft and OnApp. Stuart is currently a Managing Director at Digital Media Distribution a channel partner for Strategic Blue.

Chris Collings

Board Advisor

A former Senior Managing Director at Deutsche Bank, Chris has extensive experience in Corporate Finance & Risk Management, with hands-on experience leading businesses through rapid growth & cultural change.  He currently acts as a strategic advisor to both private and publicly listed companies.

Rich Miller

Board Advisor (Technical)

Rich Miller is a respected authority on cloud computing in Silicon Valley, advising major cloud providers and innovative startups on both the technical and financial side of cloud innovation.